The Comics Bureau

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Tokyopop and online comics

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From ComicBookResources, an interview with Tokyopop marketing director Marco Pavia;

Last year, when Tokyopop underwent a major restructuring, it suspended most of its original manga series, leaving a number of incomplete stories in limbo. That state of suspended animation ended last week, when Tokyopop Director of Marketing Marco Pavia announced that Tokyopop will complete most of the series, includingEarthlight, Afterlife, and Gyakushu, online. Each volume will be posted for free, one chapter per week.

Johanna Draper Carlson has an analysis;

Whether or not the books make it to print depends not only on reader/fan demand but “they also have to prove popular with our retail partners. As I said earlier, buyers often base their buying on how the previous volumes sell.” That is, if bookstores won’t commit to the books, and if previous volumes didn’t sell (no matter how long ago they were released), it doesn’t matter how many readers ask for it.

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Written by The Department of Illustration

August 31, 2009 at 7:33 pm

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